The Role of X for Personal Branding

In this digital age, social media has become crucial for anyone who wants to build their personal brand. One of the most popular platforms Twitter, which is now called X after Elon Musk’s rebranding, is best for building and growing a personal brand. An immense number of professionals and influencers leverage X for personal branding.

Whether you’re an entrepreneur whose head is teeming with innovative ideas or an artist full of creative thoughts, you can use social media to share them with the world. In this article, we’ll first discuss how social media, in general, is helpful for personal branding. Then, we’ll narrow down our focus on X(Twitter) and see what it offers for personal brands. So let’s get going.

How to Build a Personal Brand on Social Media

Following are the ways in which social media helps you grow your brand.

Connecting With Like-Minded People

Social media allows you to connect with other people you share your interests and likings. You can follow them and interact with them to foster new relationships and establish yourself as a member of a certain community or industry.

Sharing Your Ideas

With Twitter, you can share whatever is on your mind with a large and diverse audience. People of every creed and school of thought are on Twitter and you can interact and build rapport with those who like your work or ideas.

Building Reputation

By regularly posting valuable content on social media, you can establish yourself as an expert in your field. A strong brand helps you stand out and gain more recognition.

Engaging With Your Audience

You can directly engage with your followers and peers on social media. By responding to texts and comments, you can effortlessly have a friendly and approachable attitude. You can also gather feedback on your work with social media.

All social media platforms can help you build your brand, but X(Twitter) has something more to offer. Let’s talk about why you should use X for personal branding.

Why Use X for Personal Branding?

Here are a few advantages of using Twitter for personal branding:

Reach Larger Audience

X has more than 330 million active users monthly and the number is only increasing. This means that you can effortlessly talk with a massive and diverse audience.

Short-Form Content

The shot form content i.e. tweets is something unique to X. You can share your thoughts in a concise and easy-to-consume way.


X’s hashtags are an amazing feature that allows users to contribute to the conversations on a specific topic. By using relevant hashtags in your tweets, you can reach more targeted audience.

Get Verified

X allows users to verify their identity and authenticity and grants a blue tick in return. Getting verified increases the credibility of your personal brand and you come across as a thought leader in your field.

Public Conversations

Twitter is a public platform which means you can engage in conversation with anyone, whether you follow them or not. Following are some features that promote public engagement.

  • Twitter Threads: Threads are a series of connected tweets that you can read in a linear fashion. Anyone can add to the thread by hitting the “add another tweet” button.
  • Replies and Mentions: You can engage in public conversations by replying to other’s tweets or mentioning them in your tweets. 
  • Trends: Twitter trends are tweets, about a particular topic, that are being posted in a large volume. You can participate in conversing about this trend by clicking on the trends list on your Twitter homepage or searching a relevant hashtags.
  • Twitter Spaces: A Twitter space is a private group interaction in audio format. Anyone can host a live session and add members to their space. 

These remarkable features of Twitter make it the best platform where individuals become influencers. And in case you’re thinking otherwise, here are some examples of the influencers who leveraged X to become global icons in their field.

Success Stories

Here are some of the many examples of people who have used social media to flourish their personal brands.

Jeremy Burge

Jeremy is the founder and CEO of Emojipedia, a website that has all information about emojis. He has a following of around 11K on Twitter.

Shane Snow

Shane Snow is a journalist, author, and entrepreneur with a 14K+ following. He uses Twitter to share his ideas about business, technology, and media. He also promotes his books.

Kevin Rose

Kevin Rose is an entrepreneur and investor who has a jaw-dropping following of more than 16 million on Twitter. He mostly his thoughts about technology, startups, and investing. 

Kelly Oxford

Kelly Oxford is a writer and social media influencer with an audience of about 760K. On Twitter, he shares her thoughts on parenting, pop culture, and social issues. 

John Green

John Green is a famous author and YouTube personality with more than 4.5 million followers on Twitter. He mostly talks about literature and social issues. He also promotes his books on Twitter.

Now let’s talk about the major advantages that Twitter provides to personal brands.

Benefits of Using X for Personal Branding

Increased Visibility

X allows you to reach a global audience. By sharing quality content every now and then, you can get more people interested in your work and present your ideas in front of the whole world.

Higher Reputation

By tweeting frequently enough, you can establish yourself as an authority in your field. People deem you more credible and authoritative if you have an established brand on X.

Collaboration Opportunities

Twitter allows you to collaborate with other professionals, brands, and organizations. When you’re an industry veteran on X, more people are interested in doing partnerships with you.

Income Opportunities

Personal branding on X also helps you earn some cash. If you have a decent following, you can market your products and services and also do some paid sponsorships.


Having a strong presence on social media is absolutely necessary these days for anyone who wants to build their personal brand. One social platform that is particularly helpful in branding is Twitter, or X. It helps you express yourself to the whole world, meet other like-minded people, and gain recognition.

Once you have a strong brand in place, you can leverage it to earn money and reputation. Many have used Twitter to remarkably grow their personal brand and you can do the same too!